2018 Pantone Color of the Year: Ultra Violet
In the past, Pantone Color of the year selections have easily been found in nature. Last year’s color was greenery, the year before that it was rose quartz and serenity (a light pink and sky blue combo,) and the year before that it was marsala, an earthy red shade.
This year, Pantone has taken a turn and reached for the stars. Our design pallets have been electrified with what we think is a daring, playful, and yet still workably sophisticated choice. To say the least, we’re excited. For a glimpse into some of the past year’s shades, check out our post on Pantone C0lor of the Year 2015 – Marsala
About 2018’s Pantone Color of the Year
Paralleling the vastness of our cosmos, Ultra Violet suggests a link to what lies ahead, and to that which we can only dare to know. Historically, shades of purple have been attributed to the mystical, the spiritual, and to higher states of social status. In more recent years, the color has become a statement of uniqueness and unconformity. Used by many contemporary artists who stood out for their individuality, the color became synonymous with emotion, depth, and experimentation.
You might just be able to guess some of the names that helped it carry its legacy, as their public personas were infused with the emotion that shades of violet carried. To no surprise, Prince, Jimi Hendrix, and David Bowie forefronted the counterculture of the 70’s and 80’s, thus launching the significance of shades of purple to new generations.
Pantone Color Selections: Why Ulta Violet Made the Cut
The eccentric talents of the late twentieth-century music scene solidified violet’s connection to creativity and the pushing of boundaries. The color is a strong symbol of the counterculture and creative outlets, and yet it still holds its longstanding pull to human energy and connection. It’s commonly found in meditative areas and other mindfulness practices, where its calming hues are used as a way to sooth the mind and escape an over-stimulated life. Violet holds a balance between these meanings by standing for the pursuing of a world beyond our own. It inspires, drives, and questions. It can be found both when we look into ourselves, and when we look up at the sky. It has historically symbolized our desires, and so the Ultra Violet will continue to inspire us throughout 2018 and beyond. To read more on this year’s color and the history and significance of their annual color selection, see Pantone’s original posts on the Pantone Color of the Year 2018.
How We Use Hues of Purple
We want to say we hopped on this trend the second Pantone made it official, but the truth is we did one better. We didn’t wait for Pantone to tell us that purple was in. Our girls Capri and dress lines have long since implemented shades of hues in their prints because we recognize that despite its mature history, it’s hard to deny that purple can still be light, playful, and feminine. We believe that little girls should be able to express themselves through their clothes, and so in our collections, we try to provide an array of color shades for every preference and style. Our Daisy Organza Dress and Purple Butterfly Capri Pant Set are some of our most notable pieces that accentuate the versatility of purple, and we plan on continuing to infuse our lines with the color in the rest of 2018 and on. This year’s Pantone Color works for us.