2018 Pantone Color of the Year: Ultra Violet

2018 Pantone Color of the Year: Ultra Violet

2018 Pantone Color of the Year: Ultra Violet

Pantone Color of the year 2018

Original picture supplied by Pantone.com

In the past, Pantone Color of the year selections have easily been found in nature. Last year’s color was greenery, the year before that it was rose quartz and serenity (a light pink and sky blue combo,) and the year before that it was marsala, an earthy red shade.

This year, Pantone has taken a turn and reached for the stars. Our design pallets have been electrified with what we think is a daring, playful, and yet still workably sophisticated choice. To say the least, we’re excited. For a glimpse into some of the past year’s shades, check out our post on Pantone C0lor of the Year 2015 – Marsala

About 2018’s Pantone Color of the Year

Paralleling the vastness of our cosmos, Ultra Violet suggests a link to what lies ahead, and to that which we can only dare to know. Historically, shades of purple have been attributed to the mystical, the spiritual, and to higher states of social status. In more recent years, the color has become a statement of uniqueness and unconformity. Used by many contemporary artists who stood out for their individuality, the color became synonymous with emotion, depth, and experimentation.

You might just be able to guess some of the names that helped it carry its legacy, as their public personas were infused with the emotion that shades of violet carried. To no surprise, Prince, Jimi Hendrix, and David Bowie forefronted the counterculture of the 70’s and 80’s, thus launching the significance of shades of purple to new generations. 

Pantone Color Selections: Why Ulta Violet Made the Cut

Pantone Color of the year 2018

Original picture supplied by Pantone.com

The eccentric talents of the late twentieth-century music scene solidified violet’s connection to creativity and the pushing of boundaries. The color is a strong symbol of the counterculture and creative outlets, and yet it still holds its longstanding pull to human energy and connection. It’s commonly found in meditative areas and other mindfulness practices, where its calming hues are used as a way to sooth the mind and escape an over-stimulated life. Violet holds a balance between these meanings by standing for the pursuing of a world beyond our own. It inspires, drives, and questions. It can be found both when we look into ourselves, and when we look up at the sky. It has historically symbolized our desires, and so the Ultra Violet will continue to inspire us throughout 2018 and beyond. To read more on this year’s color and the history and significance of their annual color selection, see Pantone’s original posts on the Pantone Color of the Year 2018.

How We Use Hues of Purple

Pantone Color of the year 2018

Treasure Box Kids Daisy Organza Dress

We want to say we hopped on this trend the second Pantone made it official, but the truth is we did one better. We didn’t wait for Pantone to tell us that purple was in. Our girls Capri and dress lines have long since implemented shades of hues in their prints because we recognize that despite its mature history, it’s hard to deny that purple can still be light, playful, and feminine. We believe that little girls should be able to express themselves through their clothes, and so in our collections, we try to provide an array of color shades for every preference and style. Our Daisy Organza Dress and Purple Butterfly Capri Pant Set are some of our most notable pieces that accentuate the versatility of purple, and we plan on continuing to infuse our lines with the color in the rest of 2018 and on. This year’s Pantone Color works for us.

2018 Pantone Color of the Year: Ultra Violet

Pantone Color List-Spring 2016

Pantone Color- Spring 2016 List: The Gender of color

Pantone releases a seasonal color report to show the current trends of the season. The upcoming spring 2016 colors follow the direction of the rich, vibrant hues of the 2016 Pantone color of the year. Included in Pantones spring 2016 Fashion Report are Rose Quartz, Peach Echo, Serenity, Snorkel Blue, Buttercup, Limpet Shell, Fiesta, Iced Coffee and Green Flash. Many colors on this springs Pantone Color report are gender neutral which follows the gender neutral trend. As the world becomes more conscious of the role gender plays in fashion, more unisex tones are featured in fashion. The influences for the colors in the spring report for 2016 are based upon the desire to gravitate towards a calming palette and to transport us to a happier and sunnier place. To understand this years Kids Fashion Trends Spring 16 read our article about the newest trends for spring.

Pantone Colors

Pantone Colors, The Desire to Breathe and Reflect

The inspirations for Pantones spring palette can be put into two categories: calming neutral tones and vivid bright colors, which represent playful escapism. Colors like Rose Quartz, Peach Echo, Serenity, Iced Coffee and Limpet Shell make us desire for relaxation. These soothing colors promote peace and calm while maintaining their striking appeal. Leatrice Eiseman Executive Director of the Pantone Color Institute explains that “With our culture still surrounded by so much uncertainty, we are continuing to yearn for those softer shades that offer a sense of calm and relaxation.”

Pantone Color, Fun, Excitement and Optimism

Pantone Color 2016

picture from www.pantone.com

Pantone’s spring colors in Snorkel Blue, Buttercup, Green Flash and Fiesta are strong, attention grabbing statement makers. These vivid, bright colors are definitely meant to inspire playful high energy and an escape to more nostalgic, happier times. These particular colors made the list for the bold reminisce of the color usage many influential artists of past utilized in their paintings. The fascinating color intensity may be why the colors are being incorporated in many children’s clothing lines effectively standing out from falls more somber colors on the market.

How the Pantone Spring Colors Appear in Children’s Fashion

Kids Fashion with Pantone Color 2016

picture from www.trendstop.com

European designers are making it a priority to find subtle ways to incorporate the colors in their lines. This is why on Euro runways, petite models showcase the eye catching colors in a sophisticated way. The child models can be seen wearing intense prints and hues featured from the color report in various style trends from this year. This just shows that the Pantone Color Report truly has a hand in influencing children’s fashion. Check back on our blog to read more about the Pantone color for future seasons.

2018 Pantone Color of the Year: Ultra Violet

Pantone Color of the Year 2015


Pantone Color of the Year 2015- Marsala

Pantone Color of the Year 2015

The Pantone Color of the Year for 2015 has been released and it is Marsala. The company explained why this color, Marsala 18-1438 is so versatile and why they chose this color for 2015. Pantone pairs colors on their site with the color of the year as well as all coloring pairs which Treasure Box Kids looks at when we design our outfits. This color pairs well with neutrals, which includes warmer taupe’s and grays. Because of its polished undertones, Marsala is a great companion with amber, umber and golden yellows, greens, and more vibrant blues.


Pantone Color of the Year is Versatile

  • Both men and women like the color, Marsala. Marsala is a stimulating and savory shade for apparel and accessories which encourages color creativity and experimentation
  • Complimentary to many skin tones, sultry and subtle Marsala is a great go-to color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
  • Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors
  • An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.



Why Marsala as the Pantone Color of the Year

Marsala is a rich color much different from last years color lilac Marsala is a sophisticated color that embodies a natural earthiness tone to the color. Leatrice Eiseman, Executive Director, Pantone Color Institute and David Shah, Editorial Director PANTONEVIEW.com discuss why the color was chosen and the applications for the color in design. Watch this video and learn much more about why the color was chosen and how the color translates easily to fashion, beauty, industrial design, home furnishings and interiors.

Interview with Leatrice Eiseman

Not everyone agrees that this color is the best chose for this year as many people are fond of pastels. What do you think of this color choice for the Pantone Color of the Year 2015?

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